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Google Analytics GA & Google Tag Manager GTM, event tracking - seeking education so I can apply better tracking in intercom and all its features. Mainly Series.


Hey! I've been reviewing Intercoms documentation. Would like to hear some use cases for tracking in intercom, inbox, articles & series. How did you set it up? Which google products etc did you use? We're not currently utilizing any tracking outside Intercom Reports and want to uplevel.

Best answer by Aparna

Hey Duderino! You can track events using Google tag Manager and Google Analytics. With the Google Analytics app, you can track Intercom Messenger’s impact on your visitor behaviour and conversions. Let me know if you have any questions.

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2 replies

  • Employee
  • 328 replies
  • Answer
  • April 5, 2022

Hey Duderino! You can track events using Google tag Manager and Google Analytics. With the Google Analytics app, you can track Intercom Messenger’s impact on your visitor behaviour and conversions. Let me know if you have any questions.


  • Connector
  • 5 replies
  • April 5, 2022

Duderino, are you asking to have your site events, such as "Product Viewed" within Intercom?


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