How can I effectively use Intercom workflows to re-engage inactive customers? I’m looking for strategies to identify inactivity, set up personalized messages or campaigns, and automate follow-ups to bring users back. Are there specific triggers, actions, or best practices (Read More) I should consider to make the workflow more effective? Additionally, any advice on measuring the success of re-engagement efforts would be greatly appreciated!
If there’s no response, offer a discount or incentive to log back in.
The more you know about the customers activity or inactivity will help with design ways to help with reengagement.
You can segment users based on more than just the basic activity of Intercom this way too.
Also abandoned carts and wishlist items etc, might be something you can prompt during holidays or sales etc.
To re-engage inactive customers with Intercom workflows, identify inactivity triggers (e.g., no login for 30 days) and segment users based on behavior. Send personalized messages offering value, such as tips, updates, or discounts, and automate follow-ups if there’s no response. Use both email and in-app messages for better reach. Track metrics like reactivation rates and A/B test messages to refine your approach for better results.
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